SEE THE TOP 5 MAILERS MOVING METAL IN 2026 — FREE UP TO 4.4% RESPONSE — vs. 0.12% EMAIL · ANA/DMA 2026 $42 RETURNED FOR EVERY $1 SPENT 400+ DEALERS MAIL EVERY MONTH WITH XCEL 1,600+ DEALERSHIPS SERVED · 17 YEARS YOUR COMPETITOR IS MAILING THIS WEEK SEE THE TOP 5 MAILERS MOVING METAL IN 2026 — FREE UP TO 4.4% RESPONSE — vs. 0.12% EMAIL · ANA/DMA 2026 $42 RETURNED FOR EVERY $1 SPENT 400+ DEALERS MAIL EVERY MONTH WITH XCEL 1,600+ DEALERSHIPS SERVED · 17 YEARS YOUR COMPETITOR IS MAILING THIS WEEK
The marketing channel eating digital in 2026

Direct mail
is thriving.

While you're throwing money at Meta and Google, 400+ dealerships are quietly mailing their way to response rates up to 4.4%far more than email could ever pull. They're filling showrooms. They're moving inventory. They're not telling you about it. And every month you wait, they pull further ahead.

1,600+
Dealerships
served
17 yrs
Auto-only
experience
$42
Returned
per $1 spent
400+
Dealers mail
every month
Free · Limited Drop

See the top 5 mailers moving metal in 2026

The exact campaigns other dealerships are running right now — sent to your inbox, with a 15-min walkthrough from a senior strategist.

  • 5 winning campaigns from real 2026 dealer drops
  • Formats, offers, and audience strategies that are working
  • Sent to your email within a few minutes
  • Quick follow-up call to walk you through them — no pitch

🔒 100% private. No spam. No 12-email drip sequence. One real conversation.

You're in.

Watch your inbox — the Top 5 mailers will be there within a few minutes.

A senior strategist will reach out separately to schedule a quick walkthrough — no pitch, just answers.

Submission received
Trusted by 1,600+ dealerships — including the nation’s largest groups
West Herr Automotive Group
Morgan Automotive Group
Lithia.com
Ken Garff Automotive — We Hear You
Jenkins Auto Group
Asbury Automotive Group
Rosen Automotive
West Herr Automotive Group
Morgan Automotive Group
Lithia.com
Ken Garff Automotive — We Hear You
Jenkins Auto Group
Asbury Automotive Group
Rosen Automotive
Reality Check

While you read this, they're mailing.

Every week, your competitors drop campaigns into mailboxes inside your PMA — pre-qualified buyers, lease-ends, lapsed service, conquest lists.

Your customers open them. Your competitors book the appointments. And by the time you see the data, they've already pulled the deal.

This isn't theory. This is happening this week. The only question is whether you're in the mailbox — or watching from the inbox while your inventory ages.

Industry Activity · 2026 Live
Dealerships mailing this month 0+
Response rate range (vs 0.12% email) 1–4.4%
Marketer ROI ranking #1 — LOB 2025
% of marketers increasing mail spend 0%
Avg dwell time in home (vs 1.7s social ad) 17 DAYS
The 2026 receipts

The data nobody saw coming.

Marketers spent a decade declaring direct mail dead. The 2026 ANA/DMA, Lob, and PostcardMania reports tell a very different story. Hover each stat.

[ 01 / RESPONSE ]
0%
Response rates reach up to 4.4% in 2026
— ANA/DMA Response Rate Report
[ 02 / OPEN RATE ]
0%
Open rate for physical mail (vs. ~20% email)
— USPS Household Diary Study
[ 03 / ROI ]
$0
Returned for every $1 spent on mail
— ANA/DMA · 161% avg ROI
[ 04 / TRUST ]
0%
Of marketers say mail is their #1 ROI channel
— Lob State of Direct Mail 2025
The math nobody runs

How much are you leaving on the table every month?

Quick math, using a conservative 1.5% response rate and Xcel's avg cost per piece. Move the slider to your monthly mail volume. The number on the right is the projected additional gross profit — based on real-world dealer campaigns, not best-case scenarios.

That number isn't going to your bottom line. It's going to your competitor's.

Your projection
Cost ~$14,000 · 1.5% response = 150 leads
Projected Additional Gross Profit
$115,500
Based on a 1.5% response rate, 22% close rate to delivered, $3,500 avg gross profit per vehicle. That's per month.
From the case files

7,143 mailers. 24 cars sold.

One campaign. One dealership. Pulled from Xcel's tracked, attribution-verified results. Real numbers, not "industry averages."

[ Campaign 01 / Pre-qualified Buyers · Hyundai ]
Hyundai pre-qualified buyer direct mail piece
The actual mailer. Pre-qualified credit data. QR + call + visit tracking baked in.
7,143
Mailers sent Pre-qualified buyers via Experian, Equifax & Transunion
111
Leads generated Calls, QR scans, online registrations — all tracked
24
Cars sold from one drop $108K+ in front-end gross at industry avg — from a single campaign
Your competitor across town
is mailing this week.
23 dealers requested the top 5 today · Limited monthly drop
Show Me The Top 5
The Xcel process

From curious to cars sold in 12 days.

17 years. 1,600+ dealerships. Refined into 4 steps.

STEP 01

Strategy
call

30-minute deep-dive on your market, inventory, and competition. We analyze your DMS to find in-market trade and finance opportunities.

STEP 02

Data +
creative

We build your exact list — pre-qualified buyers, conquests, lapsed — and design award-winning, co-op-eligible creative.

STEP 03

Print +
deploy

Mail hits homes in 7–10 days. We sync mail + email + SMS + retargeting for the 27% multichannel response. Call center optional.

STEP 04

Track
every sale

Real-time dashboard: calls, appointments, showroom visits, matchback sales. Every dollar. Every car. No black box.

Dealer voices

17 years. 1,600 dealers.
The same answer.

★★★★★

"The products consistently produce results and the customer service is second to none."

MR
Marketing Director
Multi-rooftop auto group
★★★★★

"The key is in the data. Xcel is second to none when it comes to building the right audience and delivering at the right time."

GM
General Manager
Franchise dealership
★★★★★

"They continue to offer innovative ideas, work closely with us, and offer solutions to difficult direct mail needs."

JT
Dealer Principal
Long-time Xcel partner
Straight answers

The questions every
smart GM asks.

Isn't direct mail dead? Doesn't everything go in the trash?
+
No — and that's exactly why it works. Email goes to spam. People scroll past ads. A physical mailer hits the kitchen counter and stays there 17+ days on average. The 2026 ANA/DMA data shows response rates of 1–4.4% for direct mail vs. 0.12% for email. The marketers who declared mail dead a decade ago are quietly running it again — Lob's 2025 survey says 84% of marketers now rank it their #1 ROI channel.
What does a campaign actually cost?
+
It depends on volume, format, and personalization, but most dealer campaigns run between $0.50 and $1.80 per piece all-in (data, design, print, postage). When we walk you through the top 5 we'll give you ballpark pricing for your PMA — so you can decide if the math works before spending a dime.
Can I actually track whether it works?
+
Yes — every piece. Unique phone numbers, QR codes, personalized URLs (PURLs), and matchback reports against your DMS. You'll see every call, appointment, showroom visit, and sale tied to the campaign in a real-time dashboard. No black boxes, no "trust us."
Is the creative co-op eligible?
+
Yes. We build to OEM co-op specs for every major brand and have processed approvals for Ford, GM, Stellantis, Toyota, Honda, Hyundai/Kia, Nissan and more. Most dealers recover 30–80% of their mail spend through co-op.
Do I have to sign a long contract?
+
No. We don't lock dealers in. 400+ dealers mail with us every month because the campaigns work — not because they're stuck. Run one. See the result. Decide from there.
Our BDC can barely keep up. How do we handle the call volume?
+
We built a dedicated call center exactly for this. During an active campaign we can answer inbound calls, gather buyer info, set the appointment, and instantly notify your BDC. You don't lose a single lead to a missed phone or full voicemail.
Last step

See what's actually
working.

No pitch. No pressure. Just the top 5 mailers other dealerships are running in 2026, dropped in your inbox — plus a quick 15-minute call to walk you through why they're working and what you'd run for your rooftop.

  • 01
    5 real campaigns from 2026 dealer drops — formats, offers, audience
  • 02
    Emailed to you within a few minutes — no waiting on a discovery call first
  • 03
    15-min walkthrough with a senior strategist — not a junior sales rep
  • 04
    17 years of dealership-only experience. We don't market for plumbers.
Free · Limited Drop

Yes — email me
the top 5.

Takes under 30 seconds. Top 5 campaigns sent to your inbox within a few minutes.

🔒 100% private. No spam. No 12-email drip. One real conversation.

You're in.

Watch your inbox — the Top 5 mailers will be there within a few minutes.

A senior strategist will reach out separately to schedule a quick walkthrough — no pitch, just answers.

Submission received
Mike from Tampa, FL REQUESTED THE TOP 5 · 2 MIN AGO
Top 5 Campaigns of 2026Emailed free · No pitch
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